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I IMAGINE OCAD U poster
OCAD U "I IMAGINE" CAMPAIGN Poster OCAD U's 2011 I IMAGINE campaign features notable alumni, including Henry Chong and his innovative ebike design:
' I IMAGINE A CITY WHERE TRAVELLING 35 KM COSTS 10 CENTS''
Henry Chong, Industrial Designer OCAD University Alumnus
Henry's electric bike embodies freedom from traffic congestion,
emissions and limitations.
'" Developed by Endeavour Marketing, the advertising campaign features the work of eight individuals - from Arthur Lismer and the Group of Seven, to the thesis project of recent OCAD U graduate, Henry Chong. It has been designed to roll out in several waves over the coming year. In addition to the transit posters, the first wave of the campaign features online advertising in theglobeandmail.com, blogTO.com, torontolife.com, cbc.ca and the Vice and Advice network. The campaign will also build on the award-winning visual identity work developed by Bruce Mau Design earlier this year.'"
The creative for this campaign can be viewed online at http://www.ocadu.ca/ .